Effective date: Fri 11 September 2026
This Privacy Policy applies to Nuroe Consumer, provided by Neural Assembly Int AB, Sweden ("Nuroe", "we", "us"), which includes:
the Nuroe Parent app available through the Apple App Store and Google Play Store;
the Nuroe Training app, accessed through a web browser or within the Parent app; and
the parts of nuroe.com that relate to Nuroe Consumer.
This Privacy Policy does not apply to Nuroe School or other Nuroe services unless explicitly stated.
It explains how we process personal data when you use Nuroe Consumer.
For privacy questions or requests, contact privacy@nuroe.com.
1. How Nuroe works
Nuroe uses adult-managed accounts.
An adult can create training profiles for themselves or family members. Training profiles are part of the adult's account and are not separate user accounts.
2. Information we process
Depending on how you use Nuroe, we process:
account information, such as email address, account identifier and, where provided, name;
training-profile information, such as nickname, birth year, language and training preferences;
training information, including training activity, results and progress;
subscription information, such as subscription status and purchase information provided through the app store;
notification information needed to provide training reminders;
support communications when you contact us; and
technical and security information needed to operate and protect the service.
Some information is provided by the adult account holder, while account and purchase information may also be received from sign-in providers and app stores.
We do not receive your payment-card details from the app stores.
3. Why we process personal data
We process personal data to:
create and manage your account;
provide and operate Nuroe;
provide and adapt cognitive training;
calculate and display training progress;
manage subscriptions and access;
provide notifications you have enabled;
provide service communications, including important updates to Nuroe;
provide customer support; and
protect the service and prevent fraud, abuse and security incidents.
Training results are used to adapt the training.
Birth year is used to provide age-relevant experiences and age-related progress information. Nuroe does not use training data to diagnose or infer medical or psychological conditions.
4. Children and family profiles
Nuroe accounts are intended for adults aged 18 or older.
Adults may create and manage training profiles for family members, including children. These profiles do not have separate accounts or email addresses.
5. Legal bases
We process your account, subscription and access information because this is necessary to provide Nuroe under our agreement with you. If you create a training profile for yourself, we process that profile and training data on the same basis. If you create a training profile for another family member, including a child, we rely on our legitimate interest in providing the training service selected and managed by the adult account holder.
We may retain limited account information where reasonably necessary to protect Nuroe and its users against fraud, abuse and security incidents. We rely on our legitimate interest in keeping the service secure and preventing abuse.
If we send optional marketing communications that require consent, we will ask for it separately. You can withdraw that consent at any time.
6. Service providers and sharing
We use service providers to operate Nuroe, including for hosting and authentication, subscriptions and payments, notifications, email and customer support.
These providers process personal data where needed to provide their services.
We may also disclose personal data where required by law or where necessary to protect Nuroe or its users.
7. International processing
Our core application and training data is stored in the European Union.
Some service providers may process limited personal data outside the EU/EEA. Where required, we rely on appropriate safeguards for such transfers.
You can contact privacy@nuroe.com for more information about these safeguards.
8. How long we keep information
We keep account and training data for as long as the account or training profile exists.
When a profile or account is deleted, its live data is deleted. Limited account information may be retained for as long as reasonably necessary for security, abuse prevention and subscription or trial enforcement.
Deleted data may remain in backups for up to 30 days. Support communications are normally kept for up to 90 days after the matter is closed.
We may keep information longer where required by law or necessary to handle legal claims.
9. Your rights
Depending on the circumstances, you have the right to:
access your personal data;
correct inaccurate information;
request deletion or restriction of processing;
receive certain data in a portable format;
object to processing based on legitimate interests; and
withdraw consent where we rely on consent.
Contact privacy@nuroe.com to exercise your rights.
You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or another competent data-protection authority.
10. Changes to this policy
We may update this Privacy Policy when Nuroe or applicable requirements change.
We will identify the effective date of each version and notify users of material changes where appropriate.
Previous versions are archived for reference.
11. Contact
Neural Assembly Int AB
Company Registration Number: 559190-7984
Box 11229, 100 61 Stockholm, Sweden
privacy@nuroe.com